The more I work with web analytics tools, the more it becomes clear that modern internet is not all about the hyped social networking, user generated content, ratings, rankings, peer-to-peer networks etc. On the contrast to this anarchy-looking front, internet services behind the “hood” are actually emerging to be a highly analytical discipline – even from an invividual bloggers. I bet most of the blogger keep on doing the following to a growing extent: 1) checking the stats-part in their blogs; 2) checking whos is referring and reading their posts and 3) becoming either motivated of dismotivated of the lack of readership or comments or at best becoming very motivated because of broad and specialised interest towards their contributions. I do know about you, but at least I tend to doing this more and more often with my blogs.
One of the key shortages that I have found so far in the blogging platforms it the whay how limited the stats-section actually are. With this I mean in their basic features. Yes, I know that one can install e.g. Google Analytics (GA) -tag to the CSS-template and start getting much richer data. But seriously – tell me an average blogger who would do this? Not even in Google’s Blogger the Analytics-part is well integrated into the system. Why could not Google make an limited, but blog customised version of their product available to all Bloggers? I think they should. Moreover, Google acquired last year Measure Map – the simple blog analytics suite. How about integrating this to Blogger & GA?
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